Welcome PUMA!

The Boston 10k for Women Presented by REI is proud to announce PUMA as our official footwear and apparel partner!

PUMA’s support of the event for its 45th running this October will put their logo on the race bib number, PUMA footwear on race officials, and the “Elite Field, Powered by PUMA” will help support visibility for our elite field. In further demonstrating their commitment to women’s running, the footwear and apparel company will provide pre-event activations and on-site engagements at Boston Common. Our new partnership is the latest illustration of PUMA’s deep commitment to Boston, to running, and to women, and allows the company to align itself with the largest all-women’s race in New England for multiple years.

“When we recognized the opportunity to partner with such a historic and important race that supports female runners, we could not have been more excited to get involved,” said Erin Login, Global Director of Running & Training at PUMA. “With PUMA Running we are looking to spark change in the running industry and champion female runners. The event brings out the best in women of all abilities, and it is a shining example of the sisterhood, compassion, and energy that unites us all. It’s a great day, and we can’t wait to be out there.”

“It’s a bounce back year for women’s running, and as runners reunite around the country, the sport needs companies like PUMA to lead, which is exactly what they’re doing,” said Dusty Rhodes, who founded the race in 1977. “A road race is where everyone can line up as equals, compete, have fun, and support each other. It’s a unifying phenomenon, and PUMA recognizes the power of race day.”

Typically held every year on the second Monday in October, we have yielded our traditional race date to accommodate the 125th Boston Marathon, scheduled for Monday, October 11, 2021. The race date for the 2021 Boston 10K for Women will be announced shortly, and we will accommodate as much of an in-person component as we prudently and safely can.

Welcome PUMA!

Welcome REI!

Two women smiling while running

Boston 10K for Women Welcomes REI Co-op as Presenting Sponsor

We are thrilled to announce a new presenting sponsorship of the Boston 10K for Women with Recreational Equipment, Inc., the nation’s leading outdoor retailer and largest consumer co-op, known globally as REI.

As the presenting sponsor of the longest-running all-women’s sporting event in New England, the race will now be named the Boston 10K for Women, presented by REI. Supported by more than four decades of the event’s tradition, the new race partnership is fueled by equity, inclusion, and a commitment to women’s health. Both REI and the event organizers believe that the act of running together can make our planet a more healthy and equitable place.

“We could not be more excited to deepen our commitment to runners and to the women of Boston and throughout New England, said Monika Bach, Regional Manager for Local Brand Engagement and Impact. “We believe in the transformative power of shared experiences and supporting opportunities that foster a more inclusive outdoors. Few events are more empowering and memorable than road races. We can’t wait to get started.”

A resource for running gear and expertise, REI will feature activations before and during the race. The co-op will also provide all 2021 participants with a limited-edition long sleeve tee shirt.

“We are overjoyed to welcome REI to our event, and love that their values as a company so closely overlap with ours,’ said Dusty Rhodes, founder of the race. “Since 1977, the Boston 10K for Women has brought out the best in women of all athletic abilities every October. From Olympians taking the tangents to the first-timers hitting new distance milestones, our runners have been inclusive, supportive, and inspiring at every step, and we’re excited for REI’s contributions.”

Held every year on the second Monday in October, race organizers yielded their traditional race date to accommodate the 125th Boston Marathon, scheduled for Monday, October 11, 2021. The race date for 2021 Boston 10K for Women will be announced in the near future, and the event will accommodate as much of an in-person component as it prudently and safely can.

Welcoming LÄRABAR and EPIC Provisions to the family of race sponsors

Big news!

We are thrilled to announce our new partnerships with LÄRABAR and EPIC Provisions! We are so pumped to have them with us, as both are brands that have a deep interest in women’s wellness and fitness. You’ll hear from them and us as we get closer to race day, so keep your eyes open and taste buds ready.

On race day, both brands will be with us at Boston Common sampling products for our runners, volunteers, and fans.

Both brands will also be present at our next two training runs at Reebok, where you can learn more about their range of products and how to best incorporate them into your training.

LÄRABAR believes in simplicity. They include only what’s really good and absolutely necessary—just 2–9 real ingredients in every bar—because anything else just gets in the way. With a simple blend of fruits, nuts, and spices—and sometimes chocolate chips (!)—they are always gluten free and non-GMO. For runners, LÄRABARs are a perfect choice pre- or post-run because they are a real food snack that provides steady energy so you can fully be in the moment every mile or cool down. With more than 20+ delicious flavors to choose from, there’s a bar for every runner!

EPIC Provisions is looking to evolve the concept of a “healthy snack” by taking nutrition bars and other go-to snacks to a new level with their savory meat bars, pork skins, bone broth and much more. EPIC believes in living through our evolutionary biology with high quality animal-based products, which also include fruits, nuts, seeds and spices. While creating their products, EPIC puts an emphasis on improving agriculture by partnering with suppliers that prioritize healing the lands around us. Through the unique flavors of each animal, EPIC products are flavor-forward, delicious meat, protein filled snacks that are great for everyone!

For individuals looking to be at their best, EPIC Provision products are a must. Through their high-protein, low carb and delicious flavors like Chicken Sriracha bars, these products provide you the nutrients and energy to make this run your best one yet.