The Boston 10k for Women Presented by REI is proud to announce PUMA as our official footwear and apparel partner!
PUMA’s support of the event for its 45th running this October will put their logo on the race bib number, PUMA footwear on race officials, and the “Elite Field, Powered by PUMA” will help support visibility for our elite field. In further demonstrating their commitment to women’s running, the footwear and apparel company will provide pre-event activations and on-site engagements at Boston Common. Our new partnership is the latest illustration of PUMA’s deep commitment to Boston, to running, and to women, and allows the company to align itself with the largest all-women’s race in New England for multiple years.
“When we recognized the opportunity to partner with such a historic and important race that supports female runners, we could not have been more excited to get involved,” said Erin Login, Global Director of Running & Training at PUMA. “With PUMA Running we are looking to spark change in the running industry and champion female runners. The event brings out the best in women of all abilities, and it is a shining example of the sisterhood, compassion, and energy that unites us all. It’s a great day, and we can’t wait to be out there.”
“It’s a bounce back year for women’s running, and as runners reunite around the country, the sport needs companies like PUMA to lead, which is exactly what they’re doing,” said Dusty Rhodes, who founded the race in 1977. “A road race is where everyone can line up as equals, compete, have fun, and support each other. It’s a unifying phenomenon, and PUMA recognizes the power of race day.”
Typically held every year on the second Monday in October, we have yielded our traditional race date to accommodate the 125th Boston Marathon, scheduled for Monday, October 11, 2021. The race date for the 2021 Boston 10K for Women will be announced shortly, and we will accommodate as much of an in-person component as we prudently and safely can.