Considered one of the most prestigious races in the country, the Boston 10K for Women is the second longest-running all-women’s race in the US. As women cheer each other on along stretches of the Charles River, participants enjoy sweeping views of the Boston skyline. After a few twists and turns, the race comes to a dramatic finish a Boston Common.
Since its inception in 1977, the Boston 10K for Women (formerly known as the Tufts Health Plan 10K for Women and the Bonne Bell Mini Marathon) has gathered women of all ages in the streets of Boston. As the largest all-women’s sporting event in New England, this event features hours of pre-race athletic and wellness programming, and attracts an internationally-recognized field of elite runners to compete on the streets of Boston.
The event gathers mothers, daughters, sisters and friends to celebrate women’s strength, speed, and solidarity in this autumn tradition.
Official race sponsors are provided branding opportunities through digital and printed material before the race, including social media content, e-newsletter inclusion, and collaborative blog postings with race management. There are opportunities for activation space and brand visibility on Boston Common and along the course on race day, and at number pick-up during race weekend.
By teaming up with this powerful and fun event, sponsors have face-to-face engagement opportunities with a health conscious, informed, and active crowd. We understand that every brand is different, and marketing strategies shift with each season. We regularly work with our partners to customize their activations and branding opportunities so that their specific goals are met.
Conventures, Inc. is New England’s leading events agency focused on integrated event management, communications, and marketing. Founded by industry pioneer Dusty Rhodes in 1977, Conventures has been the driving force behind some of the area’s most memorable and effective events and marketing campaigns for more than four decades. With the creation of this event in 1977, Rhodes became the world’s first female race director.
Participants ranged from 8–87 years old, with 30 states represented.
AZ, CA, CO, CT, FL, GA, IL, KS, MA, MD, ME, MI, MN, NC, NH, NJ, NV, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, VT, WI, WY (30 states plus Washington, DC)