Announcing our new partnership with Reebok

The Race

Dusty Rhodes photoA Message from Dusty Rhodes, Race Founder

Hello runners!

We are thrilled to announce our new partnership with Reebok, who will become the title sponsor of the Reebok Boston 10K for Women. For the 42nd consecutive year, the all-women’s race will begin at 12:00 noon on Columbus Day, Monday, October 8, 2018.

Formerly known as the Tufts Health Plan 10K for Women, we are very thankful for the 33 years of support that Tufts Health Plan poured into our race, and the women who competed within it. It’s not common to find a sponsorship in the world of road racing that spans three decades, and for that teamwork, we remain very thankful.

With Reebok, we have a partner who has deep ties to the Boston area, to runners, giving back to the community and to women athletes, and we’re so excited to see the energy they’ll bring to October’s race. We are thrilled to introduce a series of training runs and pre-event clinics to this year’s race, and we’ll team up with Reebok to provide you with running insights, training guidance, and the intel you need to run your best race on October 8.

Registration is now LIVE and we encourage you to register early!

And you can always keep pace with the event and the inspiring women who run it on our social media channels on Facebook, Twitter, and Instagram.

Dusty Rhodes


From Matt O’Toole, Reebok President

“This is a perfect partnership for Reebok. Not only are we a Boston-based fitness brand with a long heritage in running, but we’ve also led the way when it comes to empowering women through fitness. Today, we have a renewed commitment to women and this partnership is a great example of this.

“The unfortunate reality is that today, women and girls continue to opt out of sport and fitness at a rate much higher than men. At Reebok, we’re committed to helping reverse this trend. That’s why this event is so important, and why we’re so excited to be a part of it moving forward.”

—Matt O’Toole


From Kathleen Tullie, Senior Director Social Purpose at Reebok

“Reebok’s obsession is to help people become their best physically, mentally and socially – and that starts right here in the community around us. Our work in Boston through the BOKS program has allowed our brand to change the lives of countless children in Boston Public Schools through sport and fitness. Sponsoring this race will take that community impact to the next level and allow us to join the Boston 10K’s longstanding history of women supporting women and girls. We are proud to be a part of this race, as we know that sport does have the power to change lives.”

—Kathleen Tullie